SPAC | Sacramento, CA

SPAC 2018 Trade show is SOLD OUT!!  Yes, 2 rooms full of the best businesses in our industry!  Ready to partner with our attendees to take their business to the next level!  Check out the complete list here!


**please note this is ongoing blog of news posts from SPAC, the most current at the top***

Both registrations for Attendees and Vendors (Trade Show) have opened!  Check out details under EVENTS!

Please see “Events” for more information regarding SPAC 2018 in January!

Early Bird Registrations for Attendees opens July 2017!  Book the lowest price, and book your discounted room early!

Tradeshow Booth Information and Vendor Sponsor Level information is also posted!


SPAC 2018 will be back at South Point Hotel & Casino Conference Center.

January 24-27th, 2018.  Look for early bird registrations to open July to lock in your lowest price!


Invitation for all SPAC 2017 Attendees

You’re Invited to the 2017
ImageQuix Product Launch Introducing:

Introducing Smart Tag - Wired, Wireless, & Freestyle
South Point Hotel & Casino
January 25, 2017 from 1:00 – 4:00pm
Reserve Your Spot Today!

Celebrate good times, COME ON!

Book your flights early and join the IQ Family to get a first look at the industry’s most exciting product release, followed by the ImageQuix/SPAC Social Mixer to celebrate our 20th Anniversary!

ImageQuix - Night to Remember at SPAC 2016

Enjoy Free Food & Drinks!

The ImageQuix Kickoff Social Mixer will have hors d’oeuvres and an open bar. We look forward to this year being as exciting as ever, don’t miss out!

Microsoft Surface Pro

Enter to win tablets, prizes & more!

ImageQuix is proud to announce our 20th Anniversary of serving the photography industry. To celebrate, we will be giving away $20K of swag & prizes.

ImageQuix’s 3rd Annual Kickoff at SPAC 2017 will be a celebration to remember. Our annual product launch on Wednesday, January 25th from 1-4pm will definitely capture your attention. You’ll have the chance to demo our new line of products on three different workflow stations.

To reserve your spot, RSVP today!

We look forward to seeing you there,
The IQ Family

SPAC 2017 Menus

Thursday, January 26th

10:00-10:30 am  Coffee Break Registration Area

Coffee and Assorted Breads and Muffins

11:30- 1:00pm  Lunch Buffet Vouchers for Garden Buffet in Hotel

Friday, January 27th

7:30am Ballroom

Eggs-Tra Special Buffet

Fresh Orange and Apple Juices

Greek Yogurt with Seasonal Berries and Granola

Breakfast Pizza with Egg, Cheese and Ham

Farm Fresh Scrambled Eggs

Applewood Smoked Bacon Strips

Grilled Applewood Chicken Sausage Link

Hash Browned Potatoes

Select Mini Danish

Freshly Brewed Regular & Decaffeinated Coffee and Select Herbal Teas

11:00-12:00pm Lunch in Ballroom (Group 1)

11:30-12:30pm Lunch in Ballroom (Group 3)

12:00-1:00pm  Lunch in Ballroom (Group 2)

Soup and Sandwich


Cream of Tomato

Chicken Noodle


Mixed Greens with Assorted Dressings

Red Potato Salad

Macaroni Salad


Roast Beef with Cheddar on Kaiser Roll

Shaved Turkey Breast with Cranberry Relish on Croissant

Black Forest Ham and Swiss on Marble Rye


Dessert –

Carrot Cake

Banana Cream Pie

Freshly Brewed Coffee, Decaffeinated Coffee and Tea

6:30- 8:00pm Dinner in the Ballroom

South Coast Dinner Buffet


Caesar Salad with Homemade Croutons and Shaved Parmesan

Asparagus Spears and Pancetta with Lemon Vinaigrette

Spinach Salad with Granny Smith Apples and Red Onion

Pasta Salad Caprese with Tomato and Basil


Lemon Sage Chicken Breast with Sundried Tomatoes

Miso Glazed Salmon

Flat Iron Steak with Caramelized Onions


Wild Mushroom Pilaf

Fire Roasted Garden Vegetable Medley

Pretzel and Cheese Rolls

Freshly Brewed Regular & Decaffeinated Coffee and Tea

7:30 pm Dessert Bar in Ballroom

Chocolate Chip Cake with Ganache Icing

Dutch Apple Crumble

Strawberry Mousse Pie

Freshly Brewed Regular & Decaffeinated Coffee and Tea

Saturday, January 28th

7:30 am Breakfast in Ballroom

Eye Opener

Fresh Orange and Apple Juices

Sliced Seasonal Fruits and Berries with Strawberry Yogurt

Breakfast Burrito Scrambled Eggs, Sausage, Cheese and Breakfast Potatoes

Fresh Salsa

French Toast Sticks with Warm Maple Syrup

Orange and Cranberry Breads

Sweet Butter

Freshly Brewed Regular & Decaffeinated Coffee and Select Herbal Teas

Noon Lunch Ballroom

Barbeque Lunch Buffet  

Salad –

Crisp Iceberg and Romaine Lettuces with Garden Vegetables

Citrus Fruit Salad

Bow-tie Pasta Salad

Entrees –

Marinated Barbeque Chicken Breasts

Sweet Italian Sausage

Broiled Swordfish Steaks


Sides –

Barbeque Baked Beans

Potatoes Au Gratin

Dessert –

Lemon Cream Pie

Chocolate Layer Cake

Freshly Brewed Regular & Decaffeinated Coffee and Tea

** If you have any dietary restrictions, please locate a server and discuss options that work for you**


SPAC 2017 Conference Schedule of Sessions
(updated Nov 14, 2016) 

** Over 60 hours of education!  Session descriptions will be published in Resource Guide, which you will get when you check in!**

Pre-Conference Activities:

Wednesday, January 25, 2017  1-4  ImageQuix Product Launch. All attendees are welcome, more details coming soon!

Wednesday: January 25, 2017

5pm- Early Check In and Social Mixer sponsored by SPAC & ImageQuix(Conference Desk and Sonoma rooms)
Thursday: January 26th, 2017

7:30am- Check In /Registration Opens
8:30am- Noon- SPAC University SCHOOLS 101- by Chris Wunder (Room: Sonoma B)
8:30am-10:00am- SPAC University- SPORTS 101-by Bradley Cooper (Room: Sonoma A)
9:00am-10:00am-SPACTalk #1 New Revenue Stream & SPACTalk #2 Product Trends(Room: Sonoma C)
9:00am-10:00am- Little Changes Can Make A BIG Difference by Mark Oliver (Room Sonoma D)
10:00am-10:30am- Coffee Break
10:30am-Noon – Getting Started with Recreational Sports Leagues by Stella Crase(Room: Sonoma A)
10:30am-11:30am SPACTalk #3 Production Workflow Front End & #4 Production Back End Virtual Groups(Room: Sonoma C)
10:30am-11:30- VIP SPAC Discussion-Feedback on Ideas Lead by Marty Brown (Sonoma D)
(these classes will go to lunch at 11:30pm)
11:30 – Noon: Garden Lunch Buffet sponsored by SPAC & JD Lab . Get vouchers at end of class or at SPAC Front Counter.
12:30pm- 1:30pm-“Our Marketplace is Under Attack”  The Service and Revenue Equilibrium is Not in Balance by Calvin Harrell (Room: Sonoma C)

12:30pm-1:30pm- Work Smarter, Not Harder – A small business’s way to the future! by Joy Cahill (Sonoma D)
1:00pm-5:00pm – SPAC University SCHOOLS 101 (Cont.)- by Chris Wunder (Room: Sonoma B)
1:00pm- 2:30pm SPAC University SPORTS 102 by Dave Stock and Jamie House (Room: Sonoma A)
1:45pm-2:45 pm- Using Behavioral Marketing and Automation to Increase Revenue Per Sale by Derek Clapham (Sonoma C)
1:45pm- 2:45pm Outsourcing as an Integral Part of High Volume Photography Work flow- by Bill Champion (Room: Sonoma D)
2:45pm- Break
3:00pm-4:30pm Sports Programs by Jim and April Aslup (Sonoma A)
3:00pm- 4:00pm The BIG Roundtable- Audience Driven Content- Moderated by Calvin Harrell  (Room: Sonoma C)
3:00pm- 4:30pm Office CRM Panel Discussion Lead by TBA (Room: Sonoma D)
4:00pm- 5:00pm Creating High End Team Composites by Ty Fisher and Wes Kroninger  (Sonoma A)
5:00pm-7:00pm Hospitality Suites Hosted by Fluidmedia Technology and JD Photolab

7:00-9:00pm  BOWLING  Hosted by SPAC and H&H Lab.  Pizza, Prizes, Drinks and FUN!!  Everything included!!

Friday: January 27th, 2017

7:30am Registration opens
7:30am- 8:30 Breakfast (Ballroom)
8:00am- 8:20 Door Prizes (Ballroom)
8:30am-9:30am- Dance Studio Business by Dennis Lange and John, Jon Lovasko(Room: Sonoma A)
8:30am-9:30am- Incorporating Volume Into a Traditional Portrait Studio by Colleen Gonsar (Room: Sonoma B)
8:30am- 9:30am- Sustainability? Only if the Paradigm Shifts by Robert Ste Marie (Room: Sonoma C&D)
10:00am-12:00pm- Advanced Sports and Demo by Dave Stock and Jamie House (Sonoma A) (this group will have lunch from Noon to 1pm)
10:00am- 11:00am- Sales Panel- Back Door Entry Into Getting School Accounts by Darryl Jones (Sonoma B) (this group will have lunch from 11:00 to 12:00pm)
10:00am- 11:30pm- Don’t Kick It Old School: Bringing School Photography into the New Millennium by Neal Freed & Bryan Blanken (Sonoma C&D) (this group will have lunch from 11:30-12:30pm)
Noon- 1:30pm- Social Media by Rebecca Brown (Room: Sonoma B)
1pm- 2:15pm- School 101 Demonstration by Chris Wunder (Room: Sonoma A)
1pm- 2:15pm More Sophisticated Products with a Better Bottom Line: Automate Your Production by Nick Mylas(Sonoma C&D)
2:30pm- 3:30pm How to Build a Great Moblie App for Less than $2000 by Elias Jo (Room: Sonoma A)
2:30pm- 3:45pm- School Technology Panel Moderated by Richard Carroll and others (Sonoma B)
2:30pm- 3:45pm- So you want to grow your business… by Edge Imaging Team(Room: Sonoma C&D)

3:45pm-4:00pm SPAC Welcome, Photolynx Legacy Award Presentation (Sonoma C&D)
4:00pm- 5:00pm-Keynote- Make Photography Great Again! #MPGA by Georgia McCabe (Room: Sonoma C&D)
5pm- SPAC Trade Show Opens (Ballroom)
6:30-7:30pm Dinner Buffet Served.
8:00pm- Desserts Served
9pm Trade Show Closes.
Saturday: January 28th, 2017

7:30am- 8:30am Continental Breakfast Served in Ballroom
8:30am- SPAC Greetings and Door Prize
9:00am-10:15am- Satisfying Consumer Cravings – Delivering Connections and Collection by Ed Monahan- Kodak (Room: Sonoma C&D)
9:00am- 10:15am- Gateway Schools: Preschools, Private and Charters by Chelsea Davis (Room: Sonoma B)
9:00am- 10:15am- Best Way to Hire Seasonal Help by Chris Wunder(Room: Sonoma A)
10:30am- 11:45am- Streamline Your Shooting Stations Demo by Ty Fisher (Room: Sonoma A)
10:30am- 11:45am- SPACTalk #5 Guerilla Marketing (Jim & April Aslup) & SPACTalk #6 In or Out; The Production-Cost Debate (Calvin Harrell) (Room: Sonoma B)
10:30am- 11:45am- Leading your Team To Have a Successful Brainstorming Session by Beth Jones (Room: Sonoma C&D)
Noon: Trade Show Opens and Lunch Provided (Ballroom)
2:30pm- 3:30pm- King/Queen of the Hill of Ideas… Win Cash Prize! Moderator: Michael Rak (Sonoma A)
2:30pm- 3:30pm-Yearbooks: From Pricing, to Selling and Everything In Between” Round Table Discussion – Wayne Barksdale (Sonoma B)
3:30pm- 4:30 Keynote TBA by Shawn Lee
4:30pm – SPAC Closing Meeting, Awards and Grand Prize Drawings
5:30pm – 8:30 Hospitality Suites hosted by Photolynx and Entourage Yearbooks


Congratulations to our 5 scholarship recipients!!

SPAC is so pleased to offer the Scholarship Program, new this year! We always strive to continually supporting our attendees and our community!

Congratulations, again and Welcome!
Chad Carico & Karie Carico from CP Photo & Video, Winston NC

Cathie DeRosia & Deb Higgins from Pacific Portraits, Santee CA

James Cryer from MVP Sports Photos, Plainfield IL

Platinum Sponsors

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Gold Sponsors



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