SPAC | Sacramento, CA


SPAC 2017 Conference Schedule of Sessions
(updated Nov 14, 2016) 

** Over 60 hours of education!  Session descriptions will be published in Resource Guide, which you will get when you check in!**

Pre-Conference Activities:

Wednesday, January 25, 2017  1-4  ImageQuix Product Launch. All attendees are welcome, more details coming soon!

Wednesday: January 25, 2017

5pm- Early Check In and Social Mixer sponsored by SPAC & ImageQuix(Conference Desk and Sonoma rooms)
Thursday: January 26th, 2017

7:30am- Check In /Registration Opens
8:30am- Noon- SPAC University SCHOOLS 101- by Chris Wunder (Room: Sonoma B)
8:30am-10:00am- SPAC University- SPORTS 101-by Bradley Cooper (Room: Sonoma A)
9:00am-10:00am-SPACTalk #1 New Revenue Stream & SPACTalk #2 Product Trends(Room: Sonoma C)
9:00am-10:00am- Little Changes Can Make A BIG Difference by Mark Oliver (Room Sonoma D)
10:00am-10:30am- Coffee Break
10:30am-Noon – Getting Started with Recreational Sports Leagues by Stella Crase(Room: Sonoma A)
10:30am-11:30am SPACTalk #3 Production Workflow Front End & #4 Production Back End Virtual Groups(Room: Sonoma C)
10:30am-11:30- VIP SPAC Discussion-Feedback on Ideas Lead by Marty Brown (Sonoma D)
(these classes will go to lunch at 11:30pm)
11:30 – Noon: Garden Lunch Buffet sponsored by SPAC & JD Lab . Get vouchers at end of class or at SPAC Front Counter.
12:30pm- 1:30pm-“Our Marketplace is Under Attack”  The Service and Revenue Equilibrium is Not in Balance by Calvin Harrell (Room: Sonoma C)

12:30pm-1:30pm- Work Smarter, Not Harder – A small business’s way to the future! by Joy Cahill (Sonoma D)
1:00pm-5:00pm – SPAC University SCHOOLS 101 (Cont.)- by Chris Wunder (Room: Sonoma B)
1:00pm- 2:30pm SPAC University SPORTS 102 by Dave Stock and Jamie House (Room: Sonoma A)
1:45pm-2:45 pm- Using Behavioral Marketing and Automation to Increase Revenue Per Sale by Derek Clapham (Sonoma C)
1:45pm- 2:45pm Outsourcing as an Integral Part of High Volume Photography Work flow- by Bill Champion (Room: Sonoma D)
2:45pm- Break
3:00pm-4:30pm Sports Programs by Jim and April Aslup (Sonoma A)
3:00pm- 4:00pm The BIG Roundtable- Audience Driven Content- Moderated by Calvin Harrell  (Room: Sonoma C)
3:00pm- 4:30pm Office CRM Panel Discussion Lead by TBA (Room: Sonoma D)
4:00pm- 5:00pm Creating High End Team Composites by Ty Fisher and Wes Kroninger  (Sonoma A)
5:00pm-7:00pm Hospitality Suites Hosted by Fluidmedia Technology and JD Photolab

7:00-9:00pm  BOWLING  Hosted by SPAC and H&H Lab.  Pizza, Prizes, Drinks and FUN!!  Everything included!!

Friday: January 27th, 2017

7:30am Registration opens
7:30am- 8:30 Breakfast (Ballroom)
8:00am- 8:20 Door Prizes (Ballroom)
8:30am-9:30am- Dance Studio Business by Dennis Lange and John, Jon Lovasko(Room: Sonoma A)
8:30am-9:30am- Incorporating Volume Into a Traditional Portrait Studio by Colleen Gonsar (Room: Sonoma B)
8:30am- 9:30am- Sustainability? Only if the Paradigm Shifts by Robert Ste Marie (Room: Sonoma C&D)
10:00am-12:00pm- Advanced Sports and Demo by Dave Stock and Jamie House (Sonoma A) (this group will have lunch from Noon to 1pm)
10:00am- 11:00am- Sales Panel- Back Door Entry Into Getting School Accounts by Darryl Jones (Sonoma B) (this group will have lunch from 11:00 to 12:00pm)
10:00am- 11:30pm- Don’t Kick It Old School: Bringing School Photography into the New Millennium by Neal Freed & Bryan Blanken (Sonoma C&D) (this group will have lunch from 11:30-12:30pm)
Noon- 1:30pm- Social Media by Rebecca Brown (Room: Sonoma B)
1pm- 2:15pm- School 101 Demonstration by Chris Wunder (Room: Sonoma A)
1pm- 2:15pm More Sophisticated Products with a Better Bottom Line: Automate Your Production by Nick Mylas(Sonoma C&D)
2:30pm- 3:30pm How to Build a Great Moblie App for Less than $2000 by Elias Jo (Room: Sonoma A)
2:30pm- 3:45pm- School Technology Panel Moderated by Richard Carroll and others (Sonoma B)
2:30pm- 3:45pm- So you want to grow your business… by Edge Imaging Team(Room: Sonoma C&D)

3:45pm-4:00pm SPAC Welcome, Photolynx Legacy Award Presentation (Sonoma C&D)
4:00pm- 5:00pm-Keynote- Make Photography Great Again! #MPGA by Georgia McCabe (Room: Sonoma C&D)
5pm- SPAC Trade Show Opens (Ballroom)
6:30-7:30pm Dinner Buffet Served.
8:00pm- Desserts Served
9pm Trade Show Closes.
Saturday: January 28th, 2017

7:30am- 8:30am Continental Breakfast Served in Ballroom
8:30am- SPAC Greetings and Door Prize
9:00am-10:15am- Satisfying Consumer Cravings – Delivering Connections and Collection by Ed Monahan- Kodak (Room: Sonoma C&D)
9:00am- 10:15am- Gateway Schools: Preschools, Private and Charters by Chelsea Davis (Room: Sonoma B)
9:00am- 10:15am- Best Way to Hire Seasonal Help by Chris Wunder(Room: Sonoma A)
10:30am- 11:45am- Streamline Your Shooting Stations Demo by Ty Fisher (Room: Sonoma A)
10:30am- 11:45am- SPACTalk #5 Guerilla Marketing (Jim & April Aslup) & SPACTalk #6 In or Out; The Production-Cost Debate (Calvin Harrell) (Room: Sonoma B)
10:30am- 11:45am- Leading your Team To Have a Successful Brainstorming Session by Beth Jones (Room: Sonoma C&D)
Noon: Trade Show Opens and Lunch Provided (Ballroom)
2:30pm- 3:30pm- King/Queen of the Hill of Ideas… Win Cash Prize! Moderator: Michael Rak (Sonoma A)
2:30pm- 3:30pm-Yearbooks: From Pricing, to Selling and Everything In Between” Round Table Discussion – Wayne Barksdale (Sonoma B)
3:30pm- 4:30 Keynote TBA by Shawn Lee
4:30pm – SPAC Closing Meeting, Awards and Grand Prize Drawings
5:30pm – 8:30 Hospitality Suites hosted by Photolynx and Entourage Yearbooks


Congratulations to our 5 scholarship recipients!!

SPAC is so pleased to offer the Scholarship Program, new this year! We always strive to continually supporting our attendees and our community!

Congratulations, again and Welcome!
Chad Carico & Karie Carico from CP Photo & Video, Winston NC

Cathie DeRosia & Deb Higgins from Pacific Portraits, Santee CA

James Cryer from MVP Sports Photos, Plainfield IL


Platinum Sponsors
JD Lab

Gold Sponsors

Bay Photo
Fluid Media Tech
FUJIFILM North America Corporation
Marathon Press
PCL West Imaging
Poli-Pro USA
Pounds Labs
Timestone Software
Silver Sponsors

District Photo
Full Color
iTag Smiles
Kodak Alaris
MackayMitchell Photopak
MAGco Sports Photo Products
Marco Photo Service
Next Gen Photo Solutions
Noritsu America
Pixami Inc.
Pixel Photographics
Richmond Professional Lab
School Photo Marketing
Simple Photo

Studio Source Yearbooks
Top Flight Pro Lab
Walter’s Publishing

Bronze Sponsors
Advanced Photographic Solutions
Allied Memo Pads
Amidon Graphics
Cash Flow Solutions
CI Solutions
Cloud Cutout
Colorado Timberline
Commodity Resource & Environmental
Denny Manufacturing
Digital Desktop Lab
Entourage Yearbooks
Foto Club Enterprises
GPI Publishing
GPS Risers
ID Bager
Imprenta Yearbook Partners
Jalea Technology
Jump Seat/PLIC Books
McAdams Graphics
Miller’s Professional Imaging
Panasonic North America
Scherling Imaging
School Annual by Jostens
South Point Imaging Supplies
Special Event Badges
Tap Packaging Solutions
Tempo Solutions
White House Custom Colour

SPAC Scholarships: Your Chance to Go for FREE!

Five lucky photographers will win SPAC 2017 scholarships.  
More information click here!


Shawn Lee lead an amazing session!  He captured this photo!

Summer SPAC was a wonderful event!  Barksdale School Portraits were a gracious host on Friday Morning, allowing us to tour their amazing facility.  Our small groups had great dialog about many areas of the business, and ones operations!  Friday afternoon, was casual socializing at a hot spot close to the hotel!  Always great to relax and socialize together.  Saturday, full day of session packed with new information and speakers!  We thank all our speakers for their time and effort!  For those of you whom asked, yes, we will have Shawn Lee speaking at SPAC 2017!  Speaking of which, that is only 6 months away!  Look for announcements and emails early August!


As January came to an end, we wrapped up SPAC 2016 with amazing success!  With highest attendance, and stellar educational platform our annual conference was a pinnacle of success!

We look forward to our next events:

Summer SPAC 2016, Philadelphia & Atlantic City  June 24 &25th 2016.

SPAC 2017 Annual Conference, South Point Las Vegas NV  January 25-28 2017.

SPAC 2016 Menu


Thursday:  10:00am- 10:30 At Reception Desk Coffee Break:

Freshly Brewed Coffee or Decaffeinated Coffee

Fruit Breads – Banana Nut, Date Nut and Apple Cinnamon


Lunch;  Vouchers for Lunch Buffet in Hotel (handed out at lunch break of sessions)

11:30- 1:30 Advanced Roundtable, Groups

12:00- 1:00pm  School 101 Class

12:00-1:30pm Sports Track


Friday,  7:30-8:30 Breakfast served in Ballroom


Eggs-Tra Special Buffet

Fresh Orange and Apple Juices

Greek Yogurt with Seasonal Berries and Granola

Breakfast Pizza with Egg, Cheese and Ham

Farm Fresh Scrambled Eggs

Applewood Smoked Bacon Strips

Grilled Applewood Chicken Sausage Link

Hash Browned Potatoes

Select Mini Danish

Freshly Brewed Regular & Decaffeinated Coffee and Select Herbal Teas


11:15-12:15pm Lunch in Ballroom (Group 1)

12:00-1:00pm Lunch in Ballroom (Group 2)

12:15-1:15pm  Lunch in Ballroom (Group 3)

Beach Barbeque Lunch Buffet

Salad –

Crisp Iceberg and Romaine Lettuces with Garden Vegetables

Citrus Fruit Salad

Bow-tie Pasta Salad


Entrees –

Marinated Barbeque Chicken Breasts

Sweet Italian Sausage

Pork Carnitas with Flour Tortillas and Salsa


Sliced Tomato, Onion, Lettuce Leaves, Pickle Spears,

Ketchup, Mayonnaise, Mustard, Sweet Relish and Guacamole

Buns and Rolls


Sides –

Barbeque Baked Beans

Steak Fries


Dessert –

Lemon Cream Pie

Chocolate Layer Cake


Freshly Brewed Regular & Decaffeinated Coffee and Tea


6:30-8:30pm Dinner in the Ballroom

South Coast Dinner Buffet


Caesar Salad with Homemade Croutons and Shaved Parmesan

Asparagus Spears and Pancetta with Lemon Vinaigrette

Marinated Mushroom Salad

Pasta Salad Caprese with Tomato and Basil


Lemon Sage Chicken Breast with Sundried Tomatoes

Miso Glazed Salmon

Flat Iron Steak with Caramelized Onions


Wild Mushroom Pilaf

Fire Roasted Garden Vegetable Medley


Pretzel and Cheese Rolls


Freshly Brewed Regular & Decaffeinated Coffee and Tea


8pm Dessert Bar in Ballroom


Chocolate Chip Cake with Ganache Icing

Dutch Apple Crumble

Strawberry Mousse Pie


Freshly Brewed Regular & Decaffeinated Coffee and Tea


Saturday, Breakfast 8:00-9:00am in Ballroom

California Continental

Fresh Orange and Apple Juices

Sliced Seasonal Fruits and Berries

Fruit Yogurt and Granola

Homemade Oatmeal with Raisins & Brown Sugar

Mini Whole Oat and Lemon Poppy Seed Muffins

Banana Nut Bread

Butter and Assorted Preserves

Freshly Brewed Regular & Decaffeinated Coffee and Select Herbal Teas


Lunch Noon-1:00pm in Ballroom

Italian Lunch Buffet

Salads –

Caesar Salad

Tortellini Salad

Tomato and Mozzarella Salad


Entrees –

Chicken Scaloppini

Lasagna – Beef

Pork Cutlet Milanese


Pasta –

Fettuccine Alfredo


Chef’s Choice Fresh Vegetables

Garlic Bread Sticks


Dessert –

Tiramisu Torte

Galliano Cheesecake


Freshly Brewed Coffee, Decaffeinated Coffee and Tea
** If you have any dietary restrictions, please locate a server and discuss options that work for you**

SPAC 2016 Conference Schedule of Sessions

(updated January 4, 2016)


Thursday: January 28th, 2016


  • 7:30am- Registration Opens  
  • 8:00am- NoonSPAC University SCHOOLS 101– by Chris Wunder (Room: Sonoma A)                          
  • 8:30am-10:00am- SPAC University- SPORTS 101-by Dave Stock (Room: Sonoma B)
  • 9:00am-9:45am- Advanced Photographers Roundtable 1 Human Resources  Lead: Calvin Harrell  (Room: Sonoma C)
  • 9:00am-9:45am- Advanced Photographers Roundtable 2 Technology/E-Commerce– Lead Michael Rak (Room Sonoma D)
  • 10:00am-10:30am- Coffee Break
  • 10:30am-11:15 – Advanced Photographers Roundtable 3 Family Transition– Lead: Marty Brown (Room: Sonoma C)
  • 10:30am-11:15am- Advanced Photographers Roundtable 4:  Sales & Marketing Lead: Wayne Barksdale (Room: Sonoma D)

(these classes will go to lunch at 11:15pm)

  • 10:30am-Noon- SPAC University SPORTS 102- Efficient Team & Volume Sports Systems– Ty Fisher (Sonoma B)
  • Noon: Garden Lunch Buffet provided please get vouchers at end of class or at Registration.
  • 1:15pm-4:30pmSPAC University SCHOOLS 202–  by Chris Wunder (Room: Sonoma A)
  • 1:30pm-3:00 pm- Embrace Change  by : Dave Stock  (Room: Sonoma B)
  • 1:30pm- 3:00pm Knock Out Challenge! Background Replacement Solutions  Moderator:  Calvin Harrell (Room: Sonoma C)
  • 1:30pm- 3:00pm  Dance Studio Photography  by:  Mike Luter from Studio City (Room: Sonoma D)
  • 3:00pm-3:30pm  Snack Break
  • 3:30pm-4:45pm SPAC Sports 102 Demonstration by Ty Fisher (Sonoma B)
  • 3:30pm- 4:45pm 8 Kits, 8 Weeks, 80,000 Heads: White Screen In Practice and Production  by Nick Mylas (Room: Sonoma C)
  • 3:30pm- 4:45pm  New to School Photography, Don’t Fit In… Stand Out!  presented by Neal Freed (Room: Sonoma D)
  • 5:00pm-8:00pm Hospitality Suites Hosted by SPAC and Fluidmedia Technology, ImageQuix and JD Photolab


Friday:  January 29th, 2016


  • 7:30am Registration opens
  • 7:30am- 8:30 Breakfast (Ballroom)
  • 8:00am- 8:20  Door Prizes (Ballroom)
  • 8:30am-9:30am- New School Photography for New School Photographers by Neal Freed (Room: Sonoma A)
  • 8:30am-9:30am- Secrets to Successful Pre-School Photography by Nikki Doo  (Room: Sonoma B)
  • 8:30am- 9:30am- Consumer Trends: Buying Habits of the Millennials by Georgia McCabe, PMA (Sonoma C&D)
  • 9:45am-10:45am- Post Capture Production Workflow for the 21st Century by Bill Champion (Sonoma A)
  • 9:45am- 11:15am Increase Your Add On Sales with Banners by Jeff Gump (Sonoma B) (this group will have lunch from 11:15 to 12:15pm)
  • 9:45am- 10:45am- Planning Your Marketing for the 2016 Spring/Fall Season by Wayne Barksdale (Sonoma C&D)


  • 11:00am-Noon- Underclass Portrait Style and Workflow by Vince Tarry (Room: Sonoma A)
  • 11:00am-Noon-  Disrupt the Industry  by Michael Figgins (Room: Sonoma C&D)
  • Noon- Lunch Provided Door Prizes (Ballroom)
  • 12:15pm- 1:15pm Senior Portraits Panel Moderator: Darryl Duke; Panelists: Mark Oliver, Suzette Allen, Calvin Harrell, James Wingham (Sonoma B)
  • 1:30pm- 2:30pm- How to Make a Million Dollars in Yearbooks as a School Photographer by Vela Brothers (Room:  Sonoma A)
  • 1:30pm-2:30pm- Down Under Dynamics by Barry Moore  (Sonoma C&D)
  • 1:45-pm-2:30pm- Keeping Your Accounts by Jason & Rebecca Weaver (Room: Sonoma B)
  • 2:45pm-3:15pm  SPAC Welcome, Photolynx Legacy Award Presentation (Sonoma C&D)
  • 3:15pm- 4:45pm-Keynote- Outsell, Outmanage, Outmotivate and Outnegotiate your Competition” by Harvey Mackay (Room: Sonoma C&D)
  • 5pm- SPAC Trade Show Opens (Ballroom)
  • 6:30-7:30pm Dinner Buffet Served.
  • 8:00pm- Desserts Served
  • 9pm Trade Show Closes.


Saturday:  January 30th, 2016


  • 7:30am- 8:30am  Continental Breakfast Served in Ballroom
  • 8:30am- SPAC Greetings and Door Prize
  • 9:00am-10:15am- Social Media: The New Scene by Rebecca Brown (Room: Sonoma A)
  • 9:00am- 10:15am- Building and Maintaining Your Competitive Advantage by Robert Ste Marie (Room: Sonoma B)
  • 9:00am- 10:15am- Surviving a Catastrophe: InSource or OutSource  by The Wagner Group (Room: Sonoma C&D)
  • 10:30am- 11:30am- Group Futures: Virtual Group Panel  Moderator:  Brent Taylor (Room: Sonoma A)
  • 10:30am- 11:30am- Driving Sales to the Web  Moderator: Marty Brown  (Room: Sonoma B)
  • 10:30am- 11:30am- Output in the Future.  Projections for Print Products Moderator Michael Rak (Room: Sonoma C&D)
  • Noon: Trade Show Opens and Lunch Provided (Ballroom)
  • 2:30pm-3:30pm- Start Right, End Right the GPI Workflow by Bill Strain  (Room:  Sonoma A)
  • 2:30-3:30pm- Small Group Sales Training with Role Play by Wayne Barksdale (Sonoma B)
  • 2:30-3:30pm- The Seven Questions by Dave Stock and  Jamie House from TeamDSP  (Room: Sonoma C&D)
  • 3:45- 4:30pm-Managing Memories in a Multi Media Market  by : Ed Monahan, KODAK  (Room: Sonoma C&D)
  • 4:30pm – SPAC Closing Meeting, Awards and Grand Prize Drawings
  • 5:30pm – 8:30 Hospitality Suites hosted by SPAC and Photolynx and others


Platinum Sponsors

logo    marathon     IQLogo        zenfolio-orange-rgbFluidMedia_logo


Gold Sponsors



timestone-logo       baylogo_whitebkgd_rgbpounds_logo