SPAC | Sacramento, CA

(updated January 16- Final)

Just added images of Daily Agenda :

PDF of Session Descriptions following these images.

2018 SPAC Session Descriptions PDF Download here! 

Side Show Information (following Conference Schedule below)**

*These are Vendor events and training’s offered **

Pre-Conference Events:

Wednesday, January 24, 2018

Pre-Conference Sessions(3 tracks)**

  • School Track-
    8:00am-5:00pm- SPAC University School Photography 101: The Quick-Start program for “Newbies”- Instructor: Chris Wunder & Marion Hughes (session description click here)
  • Sports Track-SOLD OUT!!!!
    9:00am- 11:30am- SPAC University Sports Photography 101: The Quick-Start program for “Newbies”- Instructor Jeff Gump (session description click here)
    1:30pm- 5:00pm- Virtual Team and Player Photography- The Next Evolution is Here! – Instructor Mitchell Moore (session description click here)
  • Sales Track-
    To see Session Topics  (click here)

**Note: Pre-Conference sessions limited space open, requires additional registration**

SPAC 2018 Annual Conference & Trade Show

5pm-7pm Early Check In and Social Mixer sponsored by SPAC & ImageQuix(Conference Center Main Desk)

Thursday: January 25th, 2018

7:30am- Attendee Check In /Registration Opens
8:30am- 10:00am- Advanced  T&I Tricks & Tips – Part 1 (classroom session) – by Dave Stock , Jamie House and James Boatwright
8:30am-10:00am- The “Picture Perfect” Picture Day-by Marion Hughes
8:30am-10:00am-Electronic Product Delivery by Will Crockett
8:30am-10:00am- How Technology Will Shape the Future of Photography by Lisa Mallis
10:00am-10:30am- Coffee Break sponsored by SPAC & Zenfolio
10:30am- 11:30am- Youth Sports and Schools by Eric “Doctor Disco” Miller
10:30am-11:30am- Tackling the Industry by Zeke Moreno
(these classes will go to lunch at 11:30am)
10:30am-Noon – Advanced T&I Trick & Tips – Part 2 (demo) by Dave Stock and Jamie House
10:30am-Noon Picture Day Automation for “Newbies” by SPAC Team Presentation
11:30 – 1:00pm: Garden Lunch Buffet sponsored by SPAC & JD Lab . Look for the JD Crew handing out vouchers at the end of the sessions in the main hallway.
12:30pm- 2:00pm- Posing Demonstration- Taking It to the Next Level  by Ralph Romeguera, Sr.
12:30pm-1:30pm- The UK Take on the Industry – Janus van Helfteren
1:00pm-2:45pm- Changing the Game- 9 Tips Every Volume Photographer Must Know– by Rodney Getz

1:00pm- 2:45pm Taking It to the Next Level. Get Bigger-Faster! by Chris Wunder
1:45pm-2:45 pm- The Good, The Bad and The Drama within a Family Business. moderated by Joy Cahill
2:45pm- Break
3:00pm-4:30pm Getting the Business & Keeping It by Leigh LaForest
3:00pm- 4:30pm Spring Portrait Promotions, Composites & Classroom Groups– by Chris Wunder and Marion Hughes
3:00pm- 4:30pm Shoot Like a Pro (Demo) by James Smeltzer
3:00pm- 4:30pm Winning in Sales by Leveraging Your Marketing by Dave Pond and Jordan Moore
5:00pm-7:00pm Hospitality Suites Hosted by Fluid Media Technology and JD Photolab
7pm-9pm Bowling is BACK!! Hosted by SPAC & H&H Lab

Friday: January 26th, 2018

7:30am Registration Desk Opens
7:30am- 8:30 Breakfast (Ballroom)
8:00am- 8:20 Door Prizes (Ballroom)
8:30am-9:30am- Senior Portrait Lighting & Posing Demonstration by Suzette Allen and Jamie House
8:30am-9:30am- Why Shooting for Compositing is Valuable to your Company by Wes Kroninger
8:30am- 9:30am- Leadership Starts at the Top—Aligning Your Values and Vision for Success by Brendan Collopy and Neal Lester
9:45am-10:45am-Picture Perfect Day- How to get the Great Smiles with Creative Posing by Scott Clark
9:45am- 10:45am- “HELP!! What do I do with 200 Kids?! Taking the scare factor out of big groups” by Danny Izzo
9:45am- 10:45am- Online Sales In The School Markets: Nirvana or Necessary Evil by Jeff Edwards
11:00am- Noon- Round Table Topic:Hiring seasonal staff members moderated by Dennis Lange
11:00am- Noon- SPAC Talk 1:Face recognition, new technology where it can lead by Nick Mylas  & SPAC Talk 2: Untethered and Multiple Poses sells! by Vince Tarry
11:00am- Noon Behavioral Marketing and Automation – Part 2 by Derek Clapham
11:00am- Noon Best Practices for Volume Photographers:  Success is in the Details by  Dianne Murphy
Noon- 2:30pm Trade Show Open and Lunch Served (Room: Grand Ballroom and Napa Rooms)
2:30pm- 3:45pm How to Expand and Retain your Dance Business by John & Jon Lovasko
2:30pm- 3:45pm- Simply Seniors by  Jeff and Lisa Wilkinson
2:30pm- 3:30pm- Profit by Becoming a Market Disruptor  by Marty Brown
2:30pm- 3:30pm- Preschool Workflow by Scott Clark
3:45pm-4:00pm Photolynx Legacy Award Presentation (Sonoma C&D)
4:00pm- 5:00pm-Keynote- Redmond Ramos sponsored by Photolynx (Room: Sonoma C&D)
5pm- SPAC Trade Show Opens (Ballroom)
6:30-7:30pm Dinner Buffet Served.
8:00pm- Desserts Served
9pm Trade Show Closes.

Saturday: January 27th, 2018

7:30am Registration Desk Opens
7:30am- 8:30am Breakfast Served in Ballroom
8:30am- SPAC Greetings and Door Prize
9:00am-10:15am- Social Media Scene Panel moderated by Rebecca Brown
9:00am- 10:15am- Being Successful In The Photobooth Business by Dr.Drax
9:00am- 10:15am- Keeping Your Accounts- Marketing by Jason & Rebecca Weaver
9:00am- 10:15am- Pros and Cons of Vertical Integration by Mychalene Black
10:30am- Noon- Brainstorming with your Team Part 2, Put It To Action! by Beth Jones
10:30am- Noon- Child Care Center & Preschools – A Great Revenue Opportunity! by Mark Griffith
10:30am- Noon- The Multitude of New Opportunities in Print On Demand Arena by Sue Page
Noon: Trade Show Opens and Lunch Provided (Ballroom)
2:30pm- 3:30pm- King/Queen of the Hill of Ideas… Win Cash Prize! Moderator: Michael & Amanda Rak
2:30pm- 3:30pm-Yearbooks by Ralph Romeguera Jr
3:45pm- 4:30pm Event Speaker: Consumer Photofinishing Trends and How They Affect the School Photo Business by Manny Almeida, President- Imaging Division Fujifulm North America Corporation
4:30pm – SPAC Closing Meeting, Awards and Grand Prize Drawings
5:30pm – 8:30 Hospitality Suite hosted by Photolynx


Every GREAT Show has a Side Show!! Check out ours….

SPAC Technology Suite

**Attendee Photos will be taken for our SPAC Yearbook!**


  • Thursday January 25th 1pm- 4:30pm
  • Friday, January 26th 8:30am- 3:45pm,& 5pm-9pm
  • Saturday, January 27th 8:30am- 2:30pm
  • Rooms: Laguna & Monarch

A Hands-on Workflow Experience from Capture to Product Delivery!  Put what you have learned into practice.

A group of successful independent school photographers and vendors willing to share the underclass workflow from capture to delivery.
This will include green screen and traditional capture, re-touching, exposure and image correction through to picture package delivery and yearbook creation.  Both digital press and silver halide production.

Wednesday, January 24, 2018
10am-4pm-ImageQuix Launches: Blueprint, High-volume Photography with a Plan. (Room Sonoma A&B)

     Come and be part of the most revolutionary product launch in ImageQuix history with a day full of innovation, excitement, education and fun.  Be the first to see ImageQuix’s newest fully featured studio software, Blueprint.  This Big Event will begin with a Workflow Keynote, followed by the Blueprint release, lunch, and an afternoon of hands-on demo stations.  RSVP for the event at:

Thursday, January 25, 2018

10:30am- 4:30pm  ImageQuix Blueprint Demonstration (Room: Huntington)
      Join us for a day of in-depth demos from 10:30am – 4:30pm.  You’ll have an exclusive opportunity to work hands-on with your new studio’s software, Blueprint.  Bounce back and forth between live demo stations and learn how to solve the pain points of a typical spaghetti workflow.  Please contact an IQ Account manager to setup your one-on-one demo.

1:30pm- 3:30pm  Richmond Pro Lab’s A to Z Software Workflow Roundtable Sessions: ROES Events & FLOW (Room Balboa)

      1:30-2:30pm: ROES Events (Sports); 2:30-3:30pm: FLOW (Schools). Learn the ins and outs of using ROES Events for sports and FLOW for schools with Richmond Pro Lab. Gain valuable insights from our top software support technician and successful Richmond studio partners in a roundtable discussion of best practices, and then participate in general Q&A sessions with other attendees. Space is limited – everyone is welcome!

Friday, January 26, 2018

9:45am- 10:45am Pixami Yearbook Pro Open House (Room: Huntington)

        Learn how to take your yearbook business to the next level with Pixami’s Yearbook Pro, a powerful, fun, and easy-to-use online yearbook design solution, and our School Storefront, a complete e-commerce solution for the sale of yearbooks, yearbook ads and more. See a demo of the latest software, meet the Pixami team, and learn what’s on the horizon.

Saturday, January 27, 2018

10:30am- Noon- Tempo Solutions (Room: Huntington)

        ELIMINATE DATA ENTRY AND SAY GOODBYE TO THE ORDER ENTRY BOTTLENECK. Come learn how Tempo helps the high-volume photo industry eliminate the need for data entry and streamline the order entry process.  We will show you the complete simple workflow from start to finish, from scanning forms to integrating order data with leading production software applications like Photolynx, TimeStone and DP2.  You will also hear from Tempo users how they reduce turnaround time, reduce order errors and save money on labor, shipping and reprints.

10:00am- 11:30 am- NextGen Photo Solutions Demonstration of Composite Photography System (Room: Newport Room)

    Do you want amazing custom high-end graphics and virtual teams but do none of the graphics work yourself? Come see how Next Gen works with volume sports photography companies to streamline their workflow and take the graphic design work out of their hands. Let us show you how to gain state of the art virtual teams without doing any of the graphics work yourself. we’ll show you how we are doing this at a price point that you won’t believe. Everything including data management, image matching and sorting, extractions, virtual teams and on top of that we will build every graphic you need to fulfill your volume sale. All you have to do is submit the imagery to your lab and you’re done.

Platinum Sponsors

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Gold Sponsors



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