Thom Winninger
The Winninger Strategies
for Creating Price-able Value
"Building Your School Business
From The Outside In!"
presented by Thom Winninger
SPONSORED BY NORTHWEST COLOR LAB

"Wise School Photographers
understand that marketing must
permeate the entire process."

Friday, January 18, 2008
8:00pm to 10:00pm

How you'll benefit from hearing Thom...
• develop a market-oriented environment that brings you closer to your consumer
• understand the importance of value-added effect
• develop the steps of a marketing plan
• learn to identify positive and potentially negative market effects
• combine promotion marketing and merchandising most effectively
• convert a product-driven marketing effort to (value)-driven marketing
• respond effectively to price competition
• get control of your advertising

The School Photography business in is not determined by you but rather by the need or want that is satisfied when the customer buys your product or service. To be effective at marketing, you must see yourself from the customer's point of view. A product or service is a cluster of value satisfactions. Before you have a value-driven marketing approach, you must identify these values.

School Niche Marketing is...a series of interconnected activities that brings together unique photo products and unique services with the market who needs and wants them.

What does the School photographic customer want or need?
Why do they want or need it?
How will it benefit them the most?
What other choices do they have?
What will motivate them to take advantage of your offer?
What possible niches or gaps exist for your School market?
How best can you communicate with your value proposition?
What is sharp angle marketing and how will it get you the most "bang" for the buck?

Karen DÓrame
Executive Director
Special Kids Photography of America
Email

Most every school has a small group of "special children." Although all children are special, this unique population requires special understanding and, quite often, special consideration in the way they are prepared for and addressed during a photography session. Karen Dórame, Executive Director of the nonprofit organization, Special Kids Photography of America, has researched this challenge and explains the basics in her book, Photographing Children with Special Needs (Amherst Media). What can you anticipate (but not always expect) from a child who has autism? Should he be physically guided by the photographer? How about children with Down Syndrome- are they more "manageable?" Dórame dissolves the mystery and discomfort that some photographers may anticipate before a session with a special child. She demonstrates many adaptive photographic and therapeutic "aids" that photographers have found useful in photographing special children.

WILL CROCKETT
Shooting faster, easier and smarter.
presented by WILL CROCKETT
SPONSORED BY FUJIFILM

Saturday January 19, 2008
8:30am to Noon

What is the fastest way to create, store and backup your shooting files?
How can we make controlling color and exposure easier - indoors and out?
High tech tools or "Old School" techniques, which way is smarter?

Will Crockett is a photographer and one of the country's top digital photo experts who brings us answers to these questions and much more. His web and magazine articles, instructional videos, and the consulting work he does for industry-leading companies keeps Will right on top of topics like these:
• Lighting tools,
• Exposure control methods,
• Camera setting decisions - MegaPixels, Color Settings, RAW or JPEG?
• Flash: TTL or no TTL.
• File naming and re-naming.
• Fast data storage and retrieval.
• Shortcuts that work (and ones to avoid too!)
• And some great tips on how to shoot files that will sail through the lab with little (or no) corrections needed.

"There is no one perfect way to setup, shoot, and process your digital files for the various locations we all have to shoot in, so let's take a look at the shortcuts, tools and options we have in making our workflow more efficient."

Please join us for a morning of solid info, answers with intensity, and a few laughs too from a terrific speaker. You can read up on Will's tips at www.shootsmarter.com.

Mac Mackenzie

Mac will cover his marketing approach as related to the contracts and the schools that he serves.  How to stay one step ahead of your competition is an important part of his program to illustrate his underclass successes.  He will also discuss his mailing programs for seniors.  How he works with sport teams, dances and proms.  He will cover his process of making it easier without the headaches.  He will discuss lab communications and the services that he uses.  Mac will also discuss the equipment that he uses.

Kasey Princell
Cash Flow Solutions

Are you still handling your paper checks?  Are bank fees eating into your profits? 

Use today's newest technologies to electronically deposit your paper checks, reduce bank fees, streamline cash flow, and increase the profitability of accepting a check.  Do it all while eliminating the headache of collecting on bad checks yet still protecting your precious customer relationships.